AppsFlyer blog - where app marketers go to learn

creative-winners-OG image

10 min read

How to find creative winners and use AI to maximize their value

Unlock the secrets to identifying and maximizing the potential of creative winners. Learn how to unleash their full potential with the power of AI

8 min read
How LiveOps is changing the gaming landscape
8 min read
From views to value: Performance-centric connected TV
5 min read
7 Reasons mobile OEMs should be part of every marketer's growth strategy

Hubs

Gaming Analytics Featured

10 min read

Gaming analytics: Why the numbers matter

OG image - CEO Blog

8 min read

2023 - challenges, opportunities, achievements - and the road ahead

2023 모바일 마케팅 앱 데이터 트렌드

10 min read

Top 5 data trends of 2023 and what’s in store for 2024

Creative-Analytics-OG-image

10 min read

Mastering creative analytics: where data meets design

app gamification user experience - OG image

10 min read

How to implement gamification and enhance your app's user experience

It's time to standardize engagement measurement - OG

6 min read

Unified ad engagement: The path to standardization

Mobile marketing

How to get your first 10K installs - OG

8 min read

How to get your first 10,000 mobile app installs

Discover this 4 step guide on how to achieve your first 10K app installs to increase your app's visibility, engage your audience, and drive downloads.

Trends & insights

Bridging the gap between online and offline retail - Featured image

5 min read

Bridging the gap between online and offline retail

The value of investing in paid media during a recession - Featured image

6 min read

Where to invest: the value of continuing to invest in paid media during a recession

Driving loyalty and LTV in challenging economic conditions - Featured image

6 min read

Driving loyalty and lifetime value (LTV) in challenging economic conditions

5 min read

After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025

SKAN 4.0 testing - featured

5 min read

Putting SKAN 4.0 to the test: Here’s what we found out

OTT advertising - featured image

16 min read

Easy as OTT: your complete guide to over-the-top advertising

Collections

Audience segmentation

Campaign management & optimization

Marketing budgets

Mobile attribution

Mobile marketing metrics

Privacy & compliance

User acquisition

User experience

Tips & strategy

My ROAS is dropping - featured image

8 min read

My ROAS is dropping! What should I do?

Practical ways to shorten campaign payback periods - OG

9 min read

Bring joy to your CFO: practical ways to shorten campaign payback periods

6 min read

The roadmap to success on Android

7 min read

Show me the money! Why marketers should focus on payback periods and cash flow in 2023

9 min read

Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’

6 min read

Level Up: Cracking the code to PC game marketing in 2023

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Reports & guides

Performance index

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