Mobile attribution

Uncover everything you always wanted to know about mobile attribution and measurement with our collection of original articles, videos, podcasts, and more

AVOW guest blog -OG

Mobile marketing - 5 min read

7 Reasons mobile OEMs should be part of every marketer's growth strategy

Mobile marketing automation featured image

Tips & strategy - 9 min read

Automate or stagnate: your mobile marketing automation guide

creative testing - OG

Measurement & analytics - 10 min read

The creative testing blueprint: Strategies for high-impact ad campaigns

The value of investing in paid media during a recession - Featured image

Trends & insights - 6 min read

Where to invest: the value of continuing to invest in paid media during a recession

Driving loyalty and LTV in challenging economic conditions - Featured image

Trends & insights - 6 min read

Driving loyalty and lifetime value (LTV) in challenging economic conditions

Guide

Getting started with mobile attribution in the age of privacy

Download

Measurement & analytics - 7 min read

Why media mix models are the answer to unlocking measurement in a privacy-centric world

SEO marketing growth OG image

Measurement & analytics - 4 min read

Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth

Tips & strategy - 6 min read

The roadmap to success on Android

How to leverage preload campaigns for gaming apps - featured

Tips & strategy - 7 min read

How gaming companies can weather the economic downturn leveraging preload campaigns

how to leverage users using IDFA - featured

Measurement & analytics - 6 min read

Small but valuable: how to leverage 27% of iOS users with an IDFA

Mobile ad fraud prevention tactics - featured

Mobile fraud - 3 min read

Mobile ad fraud prevention: Discover AppsFlyer's cutting-edge tactics for stopping fraudulent networks

What are PETs and why are they DCR power multipliers - featured square

Trends & insights - 6 min read

What are PETs and why are they data clean room power multipliers?

Testing SKAN install attribution in a new iOS reality - featured

Measurement & analytics - 4 min read

Testing a multi-billion dollar black box

ssot maximize profitability - featured

Measurement & analytics - 6 min read

Harnessing a single source of truth to maximize profitability & optimize budget distribution

5 crucial factors to consider when buying an MMP

Measurement & analytics - 5 min read

Beyond product specs: 5 crucial factors to consider when buying an MMP

MMP migration - featured

Measurement & analytics - 11 min read

The great migration - Debunking the fear factor when looking to switch MMPs

Mobile marketing - 9 min read

It’s not you, it’s your MMP: How to know it’s time to switch

app marketing recession proof - featured

Tips & strategy - 6 min read

Hunker down or double down? Recession-proof app marketing success strategies

SKAN 4.0

Trends & insights - 6 min read

SKAdNetwork 4.0 is out, let’s build your strategy

How to piece the measurement puzzle together - OG

Measurement & analytics - 7 min read

How to piece the measurement puzzle together

optimize skadnetwork campaigns blog - OG

Measurement & analytics - 7 min read

How to optimize SKAdNetwork campaigns on Meta, Google, TikTok, and Snap

User level data privacy - OG

Measurement & analytics - 8 min read

How to break your addiction to user level data - From user level centric to aggregate

Data clean rooms use cases OG

Mobile marketing - 2 min read

データクリーンルームの実用性-日常の事例を活用してキャンペーンの計測を開始します

Data Clean Room – сравнительный анализ (относительно) нового рынка

Mobile marketing - 2 min read

データクリーンルーム - 新市場における比較分析の全体像

Data clean rooms OG

Mobile marketing - 2 min read

今こそクリーンな環境を - Data Clean Room

61.3% of enterprises are strongly mobile-first. This article is for the other 39% - featured

Mobile marketing - 6 min read

61.3% of enterprises are strongly mobile-first. This article is for the other 39%

GAID 운영 중단과 프라이버시 샌드박스 솔루샨

Mobile marketing - 4 min read

AppsFlyer's iOS expert weighs in on Google’s Privacy Sandbox

Measuring app campaigns on Meta (Facebook) in 2022 - featured image

Measurement & analytics - 6 min read

Measuring app campaigns on Meta (Facebook): Every change you need to know in 2022

Everything you need to know about iOS 14+ fraud - featured

Mobile fraud - 5 min read

Everything you need to know about iOS 14+ fraud

The complexities of measuring ROAS in a privacy-centric world - OG

Measurement & analytics - 6 min read

The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider

Mobile marketing trends predictions 2022 OG

Trends & insights - 25 min read

Mobile marketing trends predictions for 2022 - the director's cut

SKAdNetwork feature requests: Organic (unattributed) data - OG

Mobile marketing - 3 min read

SKAdNetwork feature requests: Organic (unattributed) data

The power of storytelling in mobile marketing: Why it should be a priority for brands in Africa

Mobile marketing - 6 min read

The power of storytelling in mobile marketing: why it should be a priority for brands in Africa

Mobile marketing - 14 min read

Follow the money: the power of in-game mobile advertising

Attribution in iOS: From silos to a single source of truth - OG

Trends & insights - 6 min read

Attribution in iOS 14+: From silos to a single source of truth

AppsFlyer e Amplitude - quadrado

Tips & strategy - 6 min read

Marketing and product analytics: Why use a flashlight when you can turn on the lights?

Atibuição multitoque - quadrado

Measurement & analytics - 16 min read

Multi-touch attribution: Success is a journey

tiktok advertising measurement

Measurement & analytics - 35 Min listen

TikTok says it can help advertisers reach Gen Z and measure how well their ads work

mobile attribution marketing stack - OG

Measurement & analytics - 6 min read

Top 5 reasons why mobile attribution is a must in your marketing stack

プライバシー重視のアトリビューション ios 14 - スクエア

CEO blog spot -Measurement & analytics - 4 min read

The next generation of privacy-centric attribution explained

集約式ソリューション ios14 - スクエア

CEO blog spot -Measurement & analytics - 4 min read

Aggregated attribution innovation based on differential privacy

アトリビューションは消費者にどのような影響を与えるか？

CEO blog spot - 4 min read

Why attribution is important for consumers

Modelos de atribuição de marketing - quadrado

Measurement & analytics - 8 min read

Marketing attribution models: Which one is right for you?

ファーストタイムアトリビューションプラットフォーム - スクエア

CEO blog spot -Mobile marketing - 6 min read

How to choose the right attribution platform the first time around

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Ad spend APAC Audience segmentation Benchmarks Campaign management & optimization COVID-19 Creatives Deep linking eCommerce Facebook ga Gaming Incrementality iOS 14 Marketing budgets MarTech stack Measurement Mobile marketing metrics Modeling Monetization Privacy & compliance Remarketing Retention security SKAdNetwork Testing TV & streaming User acquisition User experience Web-to-app

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