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Creating brand loyalty is key to retaining customers and improving their lifetime value (LTV). Here are practical examples that work in tough economic times.
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LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
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Unlock the secrets to identifying and maximizing the potential of creative winners. Learn how to unleash their full potential with the power of AI
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Deep dive into gaming analytics for mobile marketers. Why it's important, navigate challenges, understand which KPIs to measure, and the impact of AI.
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Check out the top 5 data trends in 2023 for app marketers. Position your app for success in 2024 by harnessing the latest trends and emerging technologies.
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Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.
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Unlock the world mobile marketing automation. Stay ahead of the curve and elevate your campaigns to new heights with expert insights and practical tips.
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In this blog, we delve into a critical mantra that's often overlooked when the going gets tough: Discipline before cut
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Discover effective strategies to delight your CFO by shortening campaign payback periods. Maximize campaign efficiency and boost ROAS.
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To help you plan for success on Android and beyond, here are some insights from the product lead for AppsFlyer’s Privacy Sandbox solution.