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In this video, Laura Nys from Google answers some burning questions about driving app campaign performance in Northern Europe post iOS 14+.
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Learn about the key challenges of running paid ads for eCommerce apps and how to overcome them with Facebook's Dynamic Product Ads.
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In a data-driven and fragmented mobile ecosystem, an effective marketing measurement framework means making sense of your data.
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With so many elements, building a well-rounded marketing tech stack can be difficult. Find pro tips on taking yours to the next level here.
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Highly popular in recent years, subscription-based apps offer high revenue to developers and engaging content to users. Learn the UA basics of it.
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In a competitive mobile landscape, influencer marketing continues to be a popular and unique way to reach audiences. Learn the basics here.
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Want to know how to make this potentially high-reach channel work? Check out the best practices in this video to find out how Blinkist does it!
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Gaming apps aren't the only ones that can benefit from ad monetization. Learn how to make a profit for your non-Gaming app!
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The latest MAMA board from AppsFlyer features Andy Carvell of Phiture, talking about how to influence and improve mobile app retention.
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Remarketing is a valuable marketing tool, but few Gaming apps use it. Learn how to stand out from the crowd and create profitable campaigns.